Created for a junior design class, the "Make Hunger A Thing Of The Past" campaign, seeks
to bring awareness towards food insecurity in America.
This PSA focuses on hunger among children, particularly those in elementary grades.

Main Banner Poster

1 in 6 Children Go Without Proper Nutrition

1 in 6 Children Go Without Proper Nutrition

These posters are illustrated in a 1950's inspired aesthetic to illicit nostalgic and vibrant imagery. Poverty is a difficult and bleak subject, and presenting it cheerfully could easily be seen as distasteful. However, the bright colors and cartoonist style is earned because it attracts kids to it, leading them to share it with their friends and parents, which would then spread the positive word about existing solutions to the problem that can be supported. This is all capped off with the slogan "Make hunger a thing of the past", which ties the message the with the retro aesthetic.
Research reveals there are several effective programs available to assist families in properly feeding their children. This fact was made the focus of the campaign. Instead of offering solutions to hunger,
this PSA seeks to make people aware of existing programs and encourages others to support
the initiatives through donations.
Only one organization was chosen as a focus for this campaign:
No Kid Hungry by Share Our Strength. Their strong focus on childhood hunger and informative website engages viewers interested in volunteering or donating.
Volunteer Poster
Volunteer Poster
Education Poster
Education Poster
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